Allisha Watkins, CEO and Founder of Paradox and SME at ARise.

Allisha Watkins

Allisha Watkins is the founder and CEO of Paradox Retail, a forward-thinking company revolutionizing the retail industry. With a keen eye for innovation and a passion for delivering exceptional customer experiences, Allisha has established Paradox Retail as a leader in its field. Her strategic vision and commitment to excellence have driven the company’s growth and success, making her a respected figure in the retail sector.

Area(s) of Expertise

Retail, Business

Description of Area(s) of Expertise

Marketing, Brand Development, Insights

Consulting Preference

As the owner of a marketing agency, I’d love to consult with entrepreneurs about several key areas to help them grow and succeed. Here are a few topics that excite me the most: brand development and positioning, digital marketing strategy, content marketing, customer journey mapping, social media strategy, paid advertising, growth hacking, market research and competitive analysis, and sales and marketing alignment.

Certifications

Women-Owned Business, Retail Media Certifications, Fastest Growing Brands, Reggie awards, Effie Awards