Bill Akins, Executive Director of Chick-fil-A and SME at ARise.

Bill Akins

An innovator in the omnishopper space for over twenty-five years in numerous leadership positions requiring the need to transform the customer experience, employee engagement, content visualization, and data-driven decision-making. He has led numerous agile teams in senior roles within CPG, retail, agency, tech, and academic environments, complemented by being a confident presenter at conferences and teacher in educational environments, able to explain complex information to audiences of all levels. Having built some of the largest digital platforms in retail such as Sam’s Club Mobile and Walmart One, his passion is for creating technology that engages with measurable ROI, and then bringing that expertise back to the classroom with real-world application to teach and inspire the next generation of marketing professionals.

Area(s) of Expertise

IT, AI, Data Science, Big Data, Marketing

Description of Area(s) of Expertise

Applicable AI to multiple business scenarios, marketing information systems, CEM, data visualization, entrepreneurship

Consulting Preference

Applicable AI and marketing application

Certifications

Responsible AI: Ethical Strategies (Emory University), AMA Professional Certified Marketer PCM in Digital Marketing (American Marketing Association), Certified Digital Marketing Professional (Digital Marketing Institute)