Joel Ponce is the Co-Founder and CEO of Hashku, a Bentonville-based shopper intelligence and media company serving CPG brands. He’s built marketing and media businesses across agencies, startups, and major media companies — earning national Effie Awards for work with Gillette and Hershey’s at Walmart. His career spans Saatchi & Saatchi X; DataRank, a Y Combinator–backed startup; and WHOSAY, a creator-content business he helped build in that became part of Paramount. Deeply embedded in the Northwest Arkansas entrepreneurial and CPG community, Joel is passionate about helping Arkansas founders build durable, customer-driven businesses.
Joel Ponce
Area(s) of Expertise
Advertising & Media, CPG, Retail
Description of Area(s) of Expertise
Go-to-market strategy, enterprise sales, brand positioning, founder-led marketing, and leveraging AI to productize expertise and scale service businesses
Consulting Preference
Defining an offering that sells, building a founder brand that brings customers to you, and winning with enterprise clients. They’re some of the hardest things an early founder does, and the ones I’ve spent my career doing.