A headshot of Rashel Hariri, a partner of ARise.

Rashel Hariri

Rashel Hariri is a marketing consultant, fractional CMO, and founder with 15+ years of experience. She has crafted award-winning campaigns for top brands like McDonald’s, Shopify, and ING Direct/Tangerine Bank. Specializing in B2B and B2C sectors, Rashel has advised global businesses in CPG, E-Commerce, Martech, Fintech, and Logistics. She is a consumer-driven marketer with a deep understanding of the cultural zeitgeist. She uses data and business insights to create impactful go-to-market strategies, brand and performance marketing campaigns, influencer marketing, and product launches for startups. A consumer-driven marketing leader with 15+ years of experience working across global brands and startups Deep understanding of consumer insights, social media and market trends Demand and performance-centered brand expert Specialized in creating Go-To-Market strategies to amplify awareness, launch products, build community, and generate leads Areas of Expertise: Brand and Digital Storytelling Go-To-Market Strategy Digital Marketing Strategy Product Marketing Social Media and Content Marketing Digital Education and Transformation.

Area(s) of Expertise

I am industry agnostic and have worked in the following areas: fintech, health tech, logistics, shipping, reverse logistics, Martech, security and risk, banking, consumer tech, ecommerce, and many more.

Description of Area(s) of Expertise

Startup marketing, marketing operations, strategy and innovation, got-to-market strategy, sales and content marketing.

Consulting Preference

I would love to consult with entrepreneurs about their marketing, Operations, and partnerships.

Certifications

Bachelor of Commerce and 15 years of marketing experience.